GET TO KNOW OUR INGREDIENTS
Our supplements are packed with Active Ingredients, and we're excited to share with you what makes them so great.
What is an Active Ingredient?
A nutrient, compound, or extract in a supplement that is included for its beneficial effect on a dog’s health or wellbeing. Active ingredients are the components that provide the intended nutritional benefit.
SKIN AND COAT CARE
Why feed an Omega supplement?
Omega supplements provide essential fatty acids that support numerous bodily functions, including skin and coat condition, maintenance of normal inflammatory processes for healthy joint function, and healthy skin in sensitive areas such as the ears.
Active ingredient: Omegas 3, 6 and 9
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Omega 3: Fatty acids Alpha-Linolenic Acid (ALA), Eicosapentaenoic Acid (EPA), Docosahexaenoic Acid (DHA)
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Omega 6: Linoleic acid (LA)
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Omega 9: Oleic Acid (OA)
What does it support?
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Skin, ears, joints, immune system, heart, brain, eyes
What benefits can it deliver?
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Helps maintain the skin’s natural barrier while supporting a healthy, glossy coat, including in sensitive areas such as the ears
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Helps regulate inflammation, contributing to the maintenance of healthy joint function and heart health
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Contributes to normal cognitive development in growing dogs and helps maintain normal brain function throughout life.
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DHA is a structural component of the eye, and alongside EPA, supports normal eye surface physiology, including processes involved in tear film maintenance
Active ingredient: Vitamin E
What does it support?
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Skin, coat, immune system, muscles, cells
What benefits can it deliver?
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A powerful antioxidant, helping protect cells from oxidative damage to maintain cellular homeostasis and metabolic wellbeing
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Supports normal immune function and physiological defence mechanisms
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Contributes to the maintenance of skin barrier integrity and coat condition
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Helps maintain normal muscle and tissue function at the cellular level
DIGESTIVE HEALTH
Why feed a Digestive supplement?
A healthy gut is central to efficient digestion, immune function and overall wellness. Poor gut health can present directly with digestive complaints such as poor stool quality, excessive gas, vomiting, or indirectly as poor skin and coat health, itchiness, sensitive ears, excessive paw licking and low energy levels. Digestive supplements provide targeted support to maintain gut balance, supporting stronger immunity, and long-term wellbeing.
Active ingredient: Prebiotics
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Prebiotic Fibre, Inulin from chicory root (Fructooligosaccharides)
What does it support?
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Gut microbiota, digestion, nutrient utilisation, immune function
What benefits can it deliver?
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Provides a food source for beneficial gut bacteria, supporting a balanced gut microbiome
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Contributes to normal digestive function and stool quality
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Supports gut health as part of overall immune function
Active ingredient: Probiotics
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Lives strains of good gut bacteria:
Lactobacillus acidophilus, Lactobacillus brevis, Bifidobacterium lactis, Lactobacillus rhamnosus, Lactobacillus plantarum
What does it support?
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Gut microbiota, digestion, immune system
What benefits can it deliver?
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Supports the balance and diversity of beneficial gut bacteria
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Contributes to the maintenance of normal gastrointestinal function and comfort
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Supports intestinal barrier function and nutrient absorption
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Plays a role in normal immune function through a healthy gut microbiome
Active ingredient: Digestive enzymes
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Digestive Enzyme Complex: Amylase, Bromelain, Protease, Lipase, Cellulase, Lactase
What does it support?
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Digestion, nutrient breakdown, nutrient absorption
What benefits can it deliver?
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Supports the breakdown of carbohydrates, proteins, fats, and fibre
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Helps optimise digestion and nutrient availability
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Contributes to normal digestive efficiency and comfort, helping minimise excessive gas formation.
Multivitamins
Why feed a Multivitamin supplement?
Micronutrient requirements can vary between individuals and life stages. Multivitamin supplements provide essential vitamins and minerals that support normal metabolic, immune, and cellular function, helping maintain overall health and vitality.
Metabolic & energy-supporting nutrients
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B-complex vitamins (B1, B2, B3, B5, B6, Biotin, Folic Acid, B12), Choline, Magnesium
What does it support?
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Metabolism, nervous system, cellular processes, brain
Immune & cellular support nutrients
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Vitamins A, C, D3, E, Zinc, Iron, Copper, Iodine
What does it support?
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Immune system, cellular health, antioxidant protection, brain, vision, red blood cell formation
Bone, muscle & nerve support nutrients
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Calcium, Phosphorus, Vitamin D3, Vitamin K1, Potassium, Magnesium
What does it support?
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Bones, muscles, nervous system
Skin & coat supporting nutrients
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Vitamin A, Vitamin E, Biotin, Zinc, Conjugated Linoleic Acid (CLA)
What does it support?
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Skin, coat, cellular health, immune system
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What benefits can they deliver?
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Helps support normal immune function to keep your dog healthy
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Supports energy metabolism for normal activity and vitality
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Helps maintain healthy bones, muscles, and nerve function for mobility and comfort
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Contributes to normal brain function to support mental sharpness
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Supports skin barrier integrity and a healthy, glossy coat
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Provides antioxidant protection to maintain cellular health
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Supports normal vision, red blood cell formation, and metabolic balance for long-term wellness
CALMING
Why feed a Calming supplement?
Calming supplements provide targeted nutrients that support the nervous system, helping animals cope better with stress, anxiety, and environmental changes.
Active ingredient: Taurine
What does it support?
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Brain, heart, vision, immune system
What benefits can it deliver?
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Supports the central nervous system and regulation of nerve impulses to help improve focus and reduce anxiety
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Assists in normal heart function
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Helps protect and structurally maintain the eye
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Acts as a powerful antioxidant, helping protect cells from oxidative stress
Active ingredient: Inositol (Vitamin B8)
What does it support?
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Nervous system, liver
What benefits can it deliver?
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Assists in regulation of cellular responses to external stimuli and neurotransmitter activity to stabilise mood, support cognitive function and develop stress resilience
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Aids fat metabolism in the liver to support normal functioning
Active ingredient: L-Theanine
What does it support?
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Brain
What benefits can it deliver?
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Promotes calm in anxious and stressed animals by supporting increases in Dopamine and GABA in the brain
Active ingredient: Thiamine (Vitamin B1)
What does it support?
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Nervous system, energy conversion
What benefits can it deliver?
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Assists in the production of neurotransmitters required for nerve impulse transmission, contributing to healthy nerve function.
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Plays a key role in metabolism, helping convert food into energy needed throughout the body, including the brain
Active ingredient: Ginger Extract
What does it support?
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Brain, gastrointestinal
What benefits can it deliver?
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Rich in nutrients which contribute to calm
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May soothe the stomach and help reduce nausea
This content is for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. Always consult your veterinarian regarding your dog’s health.